There are people out there who insist that to have a good website and to show up well in Google, that you have to blog. I’m not sure if it’s true, but a lot of people worry. And certainly having a blog can help. Google likes websites that add and change content on a regular basis. This means that the sites are active. There’s also a bit of weight given to how much content a site has, which means that over the long term, blogging can add a lot of content to your site, even if you just write short notes. But there are a lot of factors in Google’s algorhims and they change regularly. There are blogs devoted to getting your website to show up on the top pages of Google. Many of them disagree with each other. They do agree that a blog helps but so does the length of time you’ve had your domain.
Not everyone has the time or inclination to write long blog posts. Some people find that short blog posts work well.
So what do I mean by a short blog post? Well, let’s suppose John Doe, LAc writes a great blog post on his blog Acupuncture Clinic of the USA about acupuncture and holistic healing. His words reflect my own ideas and I want to share.
What I can’t do:
- I can’t copy and paste his article in its entirety
- I can’t use the image that he used, unless I have purchased the same image from a stock photo site or I have permission from him to use his image.
- I can’t claim his words as my own in any way shape or form.
What I can do:
- I can write a short article that says something like this, “Check out this article from John Doe LAc on acupuncture and holistic healing (insert link to the article here). I agree with his points but as I am not a great writer, I thought I’d let him say this in his own passionate words. Let me know what you think of the article.”
- I can also write a longer article that may quote the article by John Doe. If I do this, to be really safe, if I quote once sentence, I probably want to write a bit longer article so Google knows that I have something original to say about this.
- I can add my own image to my site that goes with my own unique article.
What does this do for me or John Doe?
- It helps John Doe because he’s got a nice targeted keyword link back to his site.
- It helps me add content to my site with out the agony of writing a long article on a subject I am interested in but don’t want to write about.
- The question at the end allows me to open a dialogue with my patients and clients.
Another example might be someone quoting a post about acupuncture and insomnia. Maybe a final note would be something like, “Many of you have mentioned friends or family members who have trouble sleeping. I see a lot of patients with this problem. Jane Doe wrote this amazing article on how it can help.(hyperlink to the article).”
When writing short posts like this, you can always find material via Google Notifications. You can set them to notify you about articles about acupuncture or health specialties that are of interest to you, your patients and potential patients.
Short posts aren’t as good as completely original content. Original content where you might write two hundred to five hundred words on a topic allows you to write longer articles that can get indexed for a particular keyword, which can then bring more traffic to your site. If you are not a specialist, this may or may not be helpful to you. After all, if you are across country, chances are, I’m still going to find someone local.
Short articles like this are a great way for acupuncturists to utilize posts that others have written without plagiarizing the writing. It allows you to offer something good for them, which is a link back. It means you can save most of your time for marketing strategies that work best for you.
Want to learn more about blogging? Go to the experts at CopyBlogger. They have a blog which has a ton of free useful information. They also have books and seminars and webinars for those who want more indepth learning. Whatever your learning style, they undoubtedly have a way to help you learn. And they’ve been around forever so they understand not just websites and SEO but the unique needs of someone writing a blog to sell their sevices.