Acupuncturists, myself included, seem to have this issue about doing it ourselves. We think we can create our own websites, our business cards, our own marketing materials our own office decorations. In some cases we don’t really have a choice. Those of us who have practiced for a number of years may have had to create some of these things on our own because they weren’t available.
When it comes to basic marketing messages, Acupuncture Media Works does a good product. Jeffrey’s background as a graphic designer means he has some very professional looking items, including some good looking websites. But you do have to pay him for his work.
As small business owners, it’s easy to think about cutting corners when trying to work on our own marketing materials. We think we know what looks good, not even realizing how much change a couple of small tweaks by a professional can make. A couple of weeks ago I was working on the cover for my first fiction book, struggling because it just didn’t look right. My friend Debbie, who is a graphic artist, spent about five minutes, found a font that spoke to her and dashed it off with another tiny little change that I probably wouldn’t have thought about, making the whole cover come together.
I’ve written before about hiring someone who knows websites to design your website. If you do decide to try and do it yourself, at least get someone professional to do graphic design. And have someone on hand who can help you with the technical details.
When it comes to promotional materials, consider getting a graphic artist to do the work.
If you are writing a book about your topic, get a graphic artist to do the cover for you. People really do judge a book by it’s cover.
If you aren’t sure where to go, there are a lot of good graphic designers out there. Remember my friend Debbie who just popped off a design for my novel (which I ended up changing a font because she might have owned it, I didn’t and it had a commercial license that was more than I wanted to pay)? She does freelance graphic design work at Glogirly Design. I know her through blogging about our pets. In the last two years she’s become well known in that community for clean designs with distinctive colors. She’s easy to work with and her prices are very reasonable. She works quickly. If you need something personal for your business, consider contacting her. You won’t regret it.
If you don’t like her style, then find a designer whose style you do like. Just find someone who knows about graphic designs. These images might be your first contact with a potential client. Make them look professional.