First, will you actually create and maintain the website? Lots of people think about making a website. They may buy the domain name and look into hosting but never go any further. If they do create a website, often it is a static site that they then forget to update when things at their practice change. They may have people listed as being at their clinic who left years before. Maintaining a website as well as creating one takes time. Is that what you want to focus on?
Second, do you really know what you are doing? Many people think they know what they are doing, but really no matter how good the template software that comes with some hosting companies, you can’t make it look as good as a professional. The longer I’ve been doing websites, the more easily I can pin point those that are done by a hobbyist and those that are professionally done.
Third, if something goes wrong with your site, can you fix it? Do you want to take the time to fix it? I was reading where one person was certain that an increase in visitors that came from his website was because he changed the name of his clinic. A good webmaster could have made the clinic name work. First they would have made sure all the special keyword tags and descriptions focused on the location of the clinic as that’s how someone would search. Then the webmaster would have made sure there were sitemaps submitted to Google. Finally, if google was still ignoring the site, they could have found out why–direct from Google. Sites do get blacklisted. It’s the domain that gets blacklisted and that can carry over to the new owner of the site.
Say, someone owned mysite.com and it was a spammy site with lots of things Google doesn’t like. It might get blacklisted. The spammer drops the site and moves on. I come along with my clinic named mysite. I find the domain name mysite.com and buy it, having no idea of the history. Google doesn’t know it’s changed hands and it’s going to take a long time and a lot of work move up in the search engines because of that. In fact, many people who make money on the web will change the domain name rather than put up that fight. A good webmaster can think like that. They can advise and work with things like that.
If you’re doing acupuncture do you really want to spend the time learning this and checking it out?
My final issue is this. An acupuncturist trained as an acupuncturist. A webmaster also studied and trained. It becomes disrespectful to think that as a hobbyist you are going to do the same job as well as professional. Both professions are art. A poor website may not be life and death — or maybe if you have a service that will save their life and the patient can’t find you, it CAN be. Hire out to people who do the work. They have the time. You pay them the money. Focus on what you are passionate about.