Finally got my newest book Points to Ponder for the Acupuncturist in Business finished. It wasn’t that it was a long time to write. It’s been done for some time. But getting it edited and then formatted and published while moving took longer than I expected. But it’s finally here. It’s in ebook and print and available at your favorite retailers. Check it out.
One way to build an acupuncture practice is to specialize. Many practitioners struggle with specialization, others know exactly what they want to specialize in and some, like Robin Green, LAc, find a problem and become a specialist by solving it. Morgan Hill Family Wellness Acupuncture and Herb clinic treats all family members, including children.
Not all acupuncture schools discuss treating children in their programs, although pediatrics is getting more popular. Robin says she wasn’t all that interested in treating children when she was in school. Her interest began in her first year of practice. Of course, she may have been pushed towards this when her infant son had an issue with eczema that just wouldn’t resolve.
Robin says, “None of the conventional medical treatments we tried worked to treat his eczema, instead by the time he was nine months old, it got worse spreading throughout most of his body At that point, I decided to do some training in holistic pediatrics to see if I could help him with acupuncture and herbs. In the process of helping him, I began to share my son’s story with my patients and they started bringing their children in to see me. That is how my pediatric practice began.”
Needles are such an issue to many adults and to children of a certain age. People don’t realize that acupuncture needles are not the same the syringes they are thinking of. However, Robin says children under about 15 months of age haven’t developed that fear yet and she is able to do quick treatments that get rapid results. As children grow with acupuncture as part of their lives, they are less likely to fear the treatments even when they are older. Robin says she is able to do treatments that prevent imbalance rather than try and heal it after it has developed.
Interest in pediatric acupuncture has grown in the last few years. Robin says, “The pediatric acupuncture field had grown significantly in the last decade. This is due in part to more research that has shown benefits for pediatric pain management. About 40% of all pediatric hospitals now offer acupuncture for pain management. It seems like monthly there are more and more articles published in magazines, newspapers and on television about the benefits of acupuncture for children. Also, parents use the same treatments on their children that work for them. Once parents understand how acupuncture is safe, painless, and effective acupuncture is for themselves they often bring their kids in too. ”
Of course, pediatric acupuncture isn’t all about pain management in an acupuncture clinic. Robin sees patients for low immunity, eczema, asthma, allergies, coughs, bronchitis, sinusitis, colds and flus as well as anxiety and digestive disorders.
Besides the fear of needles, another issue with pediatric acupuncture is the relationship issue. The practitioner has to relate both to the child and the parent and be trustworthy in the eyes of both. Establishing these multiple lines of trust can take some thought. Robin says, “In kids under age 8, most parents stay with their child during treatment. Occasionally, it’s easier to help a child with sensory or ADD issues alone in the treatment room while the parent waits in the waiting room. After age 8 about, 50% of the parents stay in the treatment room. When I treat kids without their parents present a lot them open up to me and tell me about things that go on in school or home that they may not have shared with their parent present. Many parents are relieved that their child has another adult to confide in and notice a difference in compliance with the child’s treatment plan. Teenagers are mostly likely to want to tell me things they don’t want their parents to know. Anything they say to me is confidential unless it would cause harm to themselves or someone else and once they know that many of them open up to me. I often have parent tell me about the bad behaviors of their teen (staying up too late, not eating well, drinking to much soda, etc.) that they need help getting through to them about. Being their acupuncturist means I can discuss these issues and help them make better choices and take the pressure off the parents.”
Given the special needs of the very young and the need for an acupuncturist to think very carefully about their relationship to different people in the patient/practitioner relationship, I asked Robin what she would recommend if someone was thinking of specializing in pediatrics. Robin says, “Specializing in pediatrics takes a lot of extra training to attain the expertise needed to confidently address the myriad of health issues and patient-parent issues seen in pediatrics. I would recommended taking as many pediatric acupuncture courses as possible, taking a physical exam and red flags trainings and get clinical experience observing someone who specializes in pediatric acupuncture.”
Recently Robin has had an article on pediatric acupuncture in Acupuncture Today and is working on increasing her pediatric patient load. She has another colleague in her office that sees adults. Robin also says, “My larger vision is to help the acupuncture pediatrics field grow so that all practitioners could get the training they needed to confidently see children. I would also like to write a practical guide to acupuncture pediatrics for practitioners and parents, teach acupuncture pediatrics to other practitioners. My first step in that direction is my new blog, KidsLoveAcupuncture.com and I’m going to have my first externship at my office soon.”
I ran into Robin online as she worked on her first website years ago. I was struck by how she had a very clear sense of what she wanted from her site and was very adept at getting it done. Her design choices were simple and elegant and really seemed to highlight who she was as a practitioner. I asked her what her marketing experience had been. Robin worked at health clinics while going through college and watched what those practitioners did. She gets most of her patients through word of mouth and patient education. She says she does this “without the qi talk”. Anyone who reads my blog regularly knows she is preaching the choir here. If you haven’t checked out Robin’s sites, I highly recommend a visit.
Acupuncturists are not often computer fans. In fact, a lot of practitioners eschew technology and are quite proud of it. A few of us embrace it. As much as I love the internet and can make a good website, I have to say I’m blown away by self taught app developer, and acupuncturist, James Rohr. Rohr’s application is called Tungz!. Available for android or the iphone, as well as the ipad, Tungz is a great way for lay people to get a look at what a healthy tongue does and does not look like.
Rohr says, ” I’ve been giving lectures on tongue assessment for many years now, and I thought the subject matter would lend itself to a nice app. I’m a big fan of technology and education, so this app is a natural combination of those two interests. ”
I found out about Tungz! when Rohr mentioned it in an online group for acupuncturists. As I went to check it out, I was expecting something for practitioners, but it’s actually an introductory tongue evaluation for patients. Rohr says, “Because of the ease of use and the accessibility of the pictures, I actually think this app will be a great tool for practitioners to share with their patients to help build their practice. How many times have we heard someone say, “I’m healthy. I don’t think I need acupuncture.” Practitioners know that Chinese medicine has a very narrow view as to what is actually healthy. A quick glance at a tongue and comparing it to the healthy pictures can show the potential client right away if their tongue shows imbalances. Another thing I hear quite a bit in my practice is “I love the treatments and I think my _______(husband, wife, children, co-worker, etc) could really benefit, but they don’t think they have anything wrong with them. What can I do?” If the patient has the app, they can show the app to the person they want to refer and if the tongue is different, the prospective client can see for themselves that their body is sending a signal thru the tongue that their Qi is not in harmony.”
One challenge in creating the application was getting good clear pictures of tongues. Not only can flashes drown out color but quivering tongues are often blurry. Rohr has asked for people to send in more photos of their tongues and the response has been good. One person said, “Wow, do you also read minds? 🙂 I was quite impressed with what you said about my health by one single look at my tongue!!”
Rohr has been in practice since 2005 after graduating from Pacific College of Oriental Medicine. He has also trained at Chengdu University. Lest you think his background was in computer science, Rohr has an undergraduate degree from Stanford in anthropology. Rohr taught at Pacific College of Oriental Medicine at their Chicago campus.
Rohr now works at an integrative health center in Florida and divides his time between that and private practice. His areas of interest lie in treating stress related disorders and “chronic conditions”. If developing apps and acupuncture aren’t enough, Rohr also has a line of organic teas, designed around tongue diagnosis.
Reading about everything Rohr has going on, I had to wonder what’s next. Rohr says, “I’ve just opened a new clinic in South Beach here in Miami, FL. I’m very excited about the new space. I’m also working on a book about rethinking chronic illness. I hope to have that out sometime in 2012. I’ve also launched Tungz Teas, a line of organic teas using some western and eastern herbs in formulations to help support people’s constitutions. For the uninformed, there are some great tasting teas. For the eager and educated patient, there is the option to search for teas based on tongue features. I’m excited to see how this business grows in the coming year.”
Check out the Rohr’s websites for his app as well as his line of teas. The teas integrate well with his Tungz. He’s definitely a practitioner bringing this ancient medicine into the digital age.
I’ve been creating things for acupuncturists. In fact, that is one reason I have moved this blog from general health to being more acupuncture oriented (again). At any rate, I have had cards on Zazzle for a few years now and if you need something to send to patients, I think they’re great. Certainly they aren’t for everyone, but I’m hoping that having a different, more playful Western take on the medicine, they’ll be remembered and noticed and not just by acupuncturists, but by their patients.
This last week I made a calendar with all acupuncture images. After I did it, I wanted writing. I’m in the process of a move, so I couldn’t just find appropriate quotations so I stated looking at point names. One of the great things about that was that it really reminded me about points and their meanings. Do you know how many points have “Gate” in the name? I’m thinking that next year, perhaps, I’ll do one with a specific set of points, like Celestial Window. However, the calendar has to sell. I hope that you’ll take a look and even if it doesn’t suit you, I’d love it if you could pass the word along to other people.
How are acupuncturists like writers? They’re both artists. Writers create worlds with their words and acupuncturists create health with their needles. Both tend to love doing their art. Both tend to struggle to make ends meet. There are always those out there who manage a business that feeds them, but in both professions, there are more who struggle to make ends meet. I have always written so I follow some blogs on professional writing. I’m intrigued by Kristine Kathryn Rusch’s work on the Business Rusch. She’s writing for writers and there are a few common things writers tend to do that acupuncturists also tend to do.
Writers want to think that all they have to do to be a professional writer is write. They want to leave publishing, marketing and getting paid to someone else. Writers have the advantage here because there are systems in place that let them do this (although there are downsides to this, so don’t be too jealous). Acupuncturists want to think they are professional if all they do is treat patients and do it well. In both cases, they need to understand the business side of their art.
Kris has a great list for what writer’s don’t do, which I’m quoting here,
- Writers strive for survival, not wealth
- Writers don’t have financial goals
- Writers don’t know their worth
- Writers don’t get rich because they don’t envision themselves rich
- Writers refuse to learn when and where they have power
- Writers lack a sense of entitlement
As an acupuncturist, I see the world through the eyes of the paradigm that we learn in acupuncture school. I am not classically trained, but from what I understand in classical acupuncture, there is the theory that in the beginning there is the Tao. Within the Tao is everything. All of our opposites are included in the Tao: heaven and earth, male and female, yin and yang. Additionally, within all males there is some female energy. Within earth there is heavenly energy. Within yang there is yin. Nothing is ever completely just one thing. There is always a little kernel of it’s opposite within the first.
Foods also tend to be yin foods or yang foods. Some foods are very warming. Others are cooling. At the most basic level, this is how herbal medicine is categorized. Of course, as you mix herbs and foods, things become very complex. Yin and Yang are not the only opposites that are encompassed by the Tao.
Learning more about traditional diets, via the Weston A Price Foundation, I have found that within my own body, that saturated fats tend to boost yang energy. This is the warming energy of the body. It is the energy that keeps us moving, gives us the motivation and warms our bodies. Traditional acupuncturist will often recommend a bit of meat products to those who are yang deficient, usually in a soup or stew with vegetables to help boost yang. I used to think it was the meat but as I eat and consider the nuances of food a bit more, I believe the saturated fats tend to be yang.
Marrow, however, tends to be yin. Marrow is a very earthy thing within the body. It is deep and it doesn’t move much. In the thought process that like builds like, marrow is yin. Gelatin is often a yin substance as well.
Consider broth. I heard a lot about broth as a sacred food at this year’s Weston A Price Conference. Good broth, as they say, can almost raise the dead. Broth is cooked from the bones and feet and anything else that is tossed into the pot. This gives it a great mix of saturated fat (required to gel and make the yin tonic gelatin) as well as marrow from the bones.
Traditional acupuncturists always recommended eating soups and stews. In the Western World, we are taught that this is because the water catches the vitamins from the food so that they are not lost. Additionally the food is cooked and easy to digest. Instead, I think it is because the ancients knew the importance of broth and added it to as much of their cooking as they could. Broth doesn’t just tonify the yin or the yang. It builds both. Someone who is very ill often needs both to be built up. Another advantage of broth is that those things that build yin are often hard to digest, but broth is not.
Bone broth is now my number one most recommended food. So many patients have deficient yin or yang (or both), particularly with the poor eating habits in today’s world. Broth can be such a great help.
This post is part of Fight Back Friday at Food Renegade.