As I work on marketing my artwork, one frustration I have about the online sites is that I have no way to touch bases with my buyers. I’ve been considering building my own site to publish the work but with the print on demand sites like Zazzle offering a good level of service, it’s hard to consider branching out into an area that I don’t particularly want to explore.
I do know that it never seemed as important to me to keep in touch with my patients. I think this was something I overlooked. It’s easy to see patients regularly and keep in touch with those who stay with you and come back naturally. Maybe all you need is to send a birthday card reminder. Others need regular reminders. Regular reminders are great for those people who have you on their list of things to do but just haven’t made the commitment. These are the people who “are gonna” come in but don’t.
If you treat me, I might be one of them! I have a lot of “I’m gonna’s”. I don’t do my “I’m gonnas” mostly because there is something else in front of me demanding my attention. It might be fear that I don’t have enough money, although I know if I commit I will. I might not feel I have enough time, even if it is about my health. I might think that I’ll do it after I finish some other work or change my schedule but that could take me months. Will I still remember to schedule acupuncture after that long?
Stay in touch with patients. Keep regular reminders, through email lists, through regular mail lists, reminder cards, birthday and holiday cards and even regular newsletters. Keep in touch with your patients some how so that even after their treatment is done, they think of you when they have other health issues. I think we would all be surprised at how frequently they call us back.