I read a lot of blogs. I also try and read what acupuncturists and other complementary care providers are writing. The vast majority of people do a great job.There are a few others that can use some tips. How do you get me to keep reading?
First, who is your target audience. I don’t want to read something that challenges my understanding of health and medicine one day only to be patronized the next. Be consistent. If you are writing for patients, always write for patients. If you are writing for other healthcare providers, write at a level other providers will understand.
Look at your blog in several different browsers and make sure it’s readable. If you don’t know how to install more than one browser, get some trusted friends who might have different browsers and ask them what the text looks like. Sometimes text doesn’t render well on all systems. Use a common font. Make sure that grammatical characters like commas and semi-colons render correctly.
Don’t over use the exclamation point. The exclamation point is for when someone is really excited. When I say excited I mean someone yelling “Fire!” or “Help!”.If your sentence doesn’t have that same urgency toss the exclamation point.
Don’t be afraid to assert your opinion. You are writing the article. Avoid hedges like might and maybe. I do it all the time. I can tell you that any good English teacher will remind you that your article is stronger if you make a solid statement that leaves no room for doubt. If you are going to say sometimes, give me a closer percentage, like half the time or three quarters of the people rather than using vague terms like “most” or “some.” Certainly in medicine there is a need to hedge because nothing is ever certain but the assumption on a blog is that it is your experience. If you are quoting someone else find out the best statistics you can and site them and let people know where you sourced something.
Acupuncturists have a lot of great information out online. Make sure yours isn’t overlooked because it’s not as readable as other blogs. It’s important for practitioners to communicate with each other about what they are finding and learning. The internet is a great media for helping disseminate information. We each have something to contribute to the medicine. Let’s make sure we communicate it well so we are take seriously.