Sometimes when making a decision, even what seems like a small decision it is important to be clear on the end result you want. I was realizing that as I got clearer about exactly what I want to do in my business. While I have multiple streams of income, there is one to some key customers that I want to focus on. I no longer feel a need to think about how do I market to everyone but only how do I market to this primary group of people.
On a more general note, I realize this as I was deciding between a Kindle and Nook. Certainly I don’t want to get started on one and have an outdated unused technology, like a betamax. However, it sounds like both e-readers will be around for awhile creating a competition more akin to the Mac/PC competition than the VCR/betamax competition. The Kindle has some advantages and the Nook has others. Everyone who loved the Nook loved how much it could do and the color. I personally just want to read on it and have my eyes damaged as little as possible.
One person I talked to seemed to use their Kindle in much the way I would use it. That’s pretty much decided it for me. I felt I had many things to think about when I really clarified exactly what I wanted to do with my e-reader (no I don’t want to surf the web) it seemed like an easy choice.
Many other decisions can be like that as well. Find out what you really want from something and then find the thing (even if it’s not the popular choice) and go with it.