Facebook and Your Practice

There are a lot of acupuncturists using Facebook.  There are acupuncture groups where acupuncturists can join in discussions about cases, insurance questions and case-law.  My school has both a general Facebook group and an alumni group that is closed to all but approved people.  I see lots of practitioners with their own Facebook pages.

I find it interesting when practitioners want to share their page with other practitioners.  It’s not that it’s a bad thing but is this really the best use of the page?

A Facebook page can be a quick and easy way for patients for find you.  You can offer quick tips about what’s happening at your local practice.  You can keep updates about the weather. What is happening in your community.  It’s probably far more effective for patients for the practitioner to share with local businesses than with acupuncturists from across the country.

I do follow lots of practitioners. I’m looking for acupuncture news.  I want to find news that’s unique to practitioners and see who is doing something novel. Unfortunately all this following means that everyone seems to be doing the same thing.  I find it ironic given that most practitioners strive to be unique.  While many articles are for the general public and talk about acupuncture, often these kinds of articles get tiresome for patients.  Patients want something that touches their lives.  Finding local news can be a way to engage them and get conversation going.  Conversation on the page can be very helpful in the long run, especially if the practitioner can monitor it.

Moving beyond Facebook to other social media is important only if you, as a practitioner enjoy that.  The best social media advice I ever got was to do only those things that I liked and forget about the others.



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Bonnie Koenig has been a licensed acupuncturist since 1999. She is passionate about helping people find real healing and real health. In the process she keeps asking about our attitudes towards sickness and health. Only by being clear on what sickness is, can we ever find health.

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