Do You Have a Book Inside?

I realized that it’s been over twelve years since I graduated from Oregon College of Oriental Medicine. Those who graduated with me and shortly after me are becoming masters at the profession of acupuncture.  Many have specialties.  It’s not only possible but even likely that some of my peers have knowledge that should be shared with others.  Some may chose to do it via writing a book.

Writing a book may not be any easier than it ever has been, but publishing a book has never been easier.  Amazon’s Kindle direct and Barnes and Noble’s interface for the Nook make publishing an e-book easier than ever.  Create Space on Amazon allows for easy publishing of print work.  In both cases, you’ll be listed with all the other books on the appropriate websites. It’s like getting your book put in the bookstores immediately.  This is a huge help.

Okay, getting people to notice your book among all the others can be an issue but that once you’re in the store, you’re definitely getting somewhere. Like everything else, knowing your target audience is important.  Are you writing for other acupuncturists or lay people? Knowing that you can more easily target the appropriate people via appropriate marketing strategies.  If you are writing for lay people, the best marketing strategies might be the same ones you use to market your clinic.

In addition to marketing strategies, make sure you have a good looking product. In this case you need a professional looking book. A professional looking book  has a good cover that makes the author and the title stand out.  The print quality of the image is good.  The inside copy is correctly formatted and reads easily with a standard typeface.  Images are professional and well laid out.  The text has quality editing.  There are few typos.  No book is ever completely free of typos, but you want yours to have as few as possible.  An editor is an invaluable resource.

As the profession grows, anyone who has a specialty or success with certain conditions owes it to the profession to share their knowledge.  Don’t hold back because you think you don’t know what you’re doing.

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