Acupuncture, Business, Marketing and Classes

_MG_6805There’s been a long discussion with fellow acupuncturists on Facebook about the costs of becoming an acupuncturist (way to high now days) and the differences between practicing acupuncture and being a good business person.

I am struck that the vast majority of people who really count themselves wildly successful, beyond the dreams of many acupuncture students, are people who love both the business and the acupuncture side.  Those that are successful and making a living doing what they love may love just being an acupuncturist.  It takes some time to decide who you are and what you want.

One woman that I see as very energetic doesn’t see herself that way but she was bound and determined to be successful as a practitioner and she is.  She got there within a few months of being out of school because she wasn’t going to let anything limit her chances of making it.   Other people took longer.  Still others worked very hard, took some time but made long term plans that included not just working for themselves and seeing one person an hour but figured out ways to leverage their working hours by seeing more patients or by taking on other practitioners.  The advantage of this is clear.  The employer made more money per hour.  The downside, of course, is that the work isn’t all about acupuncture any longer.  It’s a business.

I don’t think there is any one way to run a business. There’s no one way to go about your practice or find a niche or see patients.  There are many ways.  There are certain things the successful people do in one way shape or form.  Eric Grey, who has a successful practice at Watershed Wellness Center is setting up a year long acupuncture business course.  If you are an acupuncturist don’t have a waiting list or are frustrated with things you barely understand in business, consider looking at his offering.  It’s based on Classical Chinese Medicine too, so you can work and live the philosophy which is so important to people.  Check it out.

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Bonnie Koenig has been a licensed acupuncturist since 1999. She is passionate about helping people find real healing and real health. In the process she keeps asking about our attitudes towards sickness and health. Only by being clear on what sickness is, can we ever find health.

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